Some True Thoughts from Our Founder
Danielle
Executive Coach & Owner
We Feel Deeply
Growing up, I could feel everything, everywhere, all the time. I don’t know if anyone else in my family felt the same, they seemed to have it together while I was always spilling out at the edges. I tried to make everyone comfortable, everywhere, all the time; imagine a child hugging out every fire. In every relationship, instead of saying what was true for me and my heart, I squished my heart into the corner to make room for all the hearts.
We’re taught to “be kind,” to keep it “together,” to be “unselfish,” to “love” — but we aren’t always taught what that looks like. We’re taught we’re either put together or messy, selfish or unselfish, kind or unkind, good or bad.
We aren’t taught that we can hold two opposing truths at the very same time.
When my dad passed very unexpectedly, I was pregnant with our twins and I was so afraid that if I let the anguish fill my cells, I would not create happy babies. So, I grabbed gratitude. I kept it together, rather than share my grief. I needed things that I didn’t ask for because I didn’t want to take up too much space for myself; so, I didn’t get the things that I needed. I didn’t want to be selfish. I thought I could either feel grateful for these new lives coming into the world OR grief over the loss of my dad, who was so important to me.
New Year Glow Appreciation Night — Thank You, Vi Community
Then life happened, as it often does, and I learned some things. Things got burny at times. And I founded Vi and I decided this was my chance to create boundaries, to say true things, to lead, and to foster healthy, big light energy. I decided that this team would be a safe place to hold whole and fractured, failure and growth, fumblings and forgiveness all at the very same time.
Personally, it feels like I am my most authentic self when I can hold the good and the not so good, preciously, at the very same time. It can be a fragile, squirmy place AND it is the truest place. As I write this on the eve of my sweet dad’s heavenly birthday, next to my cancer ridden best friend, Gustav Churchill (on the right in the photo below), I hold overwhelming grief in one hand, and pure gratitude in the other for this sweet life, my sweet family, my truest friends, this bold hearted team, that we get to serve all of you and that He calls me beloved.
At Vi, we feel deeply; that’s the truth about us. Our commitment to you is that we can hold a safe space for you to carry your put together and your messy, your whole and your fractured, your fumblings and forgiveness and your grief and your gratitude all at the very same time.
Whenever you’re ready, come as you are. We’ll love the human in front of us, every part of you.
New at Vi: Bridal Packages, Thoughtfully Designed for You
We love love.
Our bridal packages are designed to gently support you leading up to your wedding so you can feel cared for, at ease and fully present in every moment. From skin-focused treatments to subtle enhancements, each offering is created with intention, never rushed, never overwhelming.
Whether you’re planning months or years ahead or are just a week out from your day , we’ll meet you where you are and walk alongside you.
COMING SOON to Vi Beauty Lab
The Vi Terrain Reset
With your hosts: Maria + Dani
Your body isn’t broken. It’s responding.
Every day, your body is working to balance, nourish, and restore. Over time, stress and modern life can overwhelm those systems. This is where we begin.
The Vi Terrain Reset isn’t about pushing harder — it’s about supporting your body. Through nourishment, hydration, mineral support, and nervous system care, we bring voltage and movement to the internal environment — your terrain — where your body can function the way it was designed to. When your systems are supported, your body can regulate, repair, and restore more naturally.
Over 14 days, you’ll be guided through simple nutrition, gentle movement, nervous system care, and daily connection practices. Each one is designed to help your body feel safe, supported, and capable of doing the work of regeneration at the cellular level.
We’ve set this up as a small group so you have real support and accountability along the way. You’ll receive a Vi curated herbal protocol, movement guidance, recipes, and daily reminders. We take your hand and walk alongside you.
This isn’t about perfection. It’s about listening, adjusting, and working with your body.
Stay tuned — Fall dates coming soon.
Meet Your Guides
Dani (pictured left) is an executive coach and regenerative health practitioner that coaches the Vi team while leading heart-centered sessions and Nourishing Detox Programs, showing up with curiosity, compassion, and deep care for every person she serves.
Maria (pictured right) specializes in nutrition coaching and empowers people to live their truest, healthiest lives.
Together, Maria and Dani bring a heart-led, collaborative approach to The Vi Terrain Reset — blending coaching, nourishment, and nervous system support to create a space where you feel guided, supported, and connected every step of the way.
Face It – An Esthetics Education Experience
Cayla
Specializes in Dermaplaning, Microneedling, and Guiding Skin Journeys
Face It – An Esthetics Education Experience
This summer, Vi Beauty Lab is excited to host a special continuing education class created for estheticians who want to deepen their understanding of skin and elevate their treatment planning — and earn CEUs while they’re at it.
Created from 17 years in the industry and nearly 9 years in esthetics education, Face It: The Art of Skin Reading & Customized Treatment Planning bridges the gap between textbook knowledge and real-life client skin concerns. This hands-on, practical class is focused on helping you confidently assess skin, connect internal and external factors, and build customized treatment plans you can use immediately in the treatment room.
Quick Details:
Investment: $100
When: Summer 2026 (Date and time coming soon)
Location: Vi Beauty Lab
More details and registration coming soon — spots will be limited.
Team Highlight of the Month
Welcome Kelsey Hamilton to the Vi Beauty Lab Team!
Kelsey Hamilton, PA-C, MPAS
Advanced Aesthetic Injector
Kelsey Hamilton is an experienced Physician Assistant and aesthetic medicine specialist with nearly two decades of clinical expertise, including a strong foundation in medical dermatology. She is known for delivering refined, natural-looking results through a highly personalized approach that enhances each patient’s unique features.
With a focus on full-face assessment and thoughtful treatment planning, Kelsey combines medical precision with an artistic eye to create subtle, balanced outcomes. Her philosophy centers on enhancing, not changing, so patients feel like the most confident, refreshed version of themselves.
Kelsey specializes in neurotoxins, dermal fillers, Sculptra, SkinPen, and PRP, with an emphasis on soft, natural results that age gracefully.
Outside of the clinic, Kelsey enjoys life with her husband, four children, and mini goldendoodle. She loves staying active, traveling, spending summer days on the lake, enjoying a good cup of coffee, and making meaningful memories with family and friends.
Welcome to the Vi Beauty Lab Team Kelsey!
Curiosities We’re Having at Vi
Where Purpose is Beautiful, Guided by Our Heart & Guts
- What does regenerative health feel like for you?
To us, it’s less about fixing and more about supporting what’s already wise within you. It’s tending to your body in ways that help it restore, replenish and heal. It’s nourishment, rest, connection and care that builds over time—quietly creating a foundation where your body can do what it was always designed to do. - What would it feel like to be fully present in your own love story on your wedding day?
Whether you’ve been dreaming of this day forever or it found you when you least expected it, there’s something sacred about being able to arrive as yourself—held, cared for and at ease. Our role is simply to support you in feeling prepared + grounded so you can stay connected to every moment that matters. - What would it feel like to be gently supported in your natural expression without changing who you are?
To us injectables are not about fixing but about meeting you with care and intention. It’s a soft, thoughtful approach honoring your features, listening to what feels right for you and supporting you in feeling comfortable, at ease and truly yourself.
Vi Recipe By Maria
Grab-and-go breakfast: Homemade Egg McMuffins
Maria
Specializes in nutrition coaching and empowering people to live
their truest and healthiest life.
The House of O’Brien
Ab Workout with Liz
Liz
Specializes in nutrition coaching and empowering people to live their truest and healthiest life. Empowering someone to exceed their own expectations and
unlock all of their true fitness potential.
A Place That Feels Like A Warm Embrace
When we opened, I asked the team, what do we want our clients to feel immediately when they walk in the door and the resounding answer was, “like they are being hugged.” Hugs need trust and safety to work, they calm the nervous system and fan the light within a human. To be warmly embraced grounds us and leaves us calm and ready to go out into the world fully present. We are continually working on ourselves and our own big light energy, so that our space can immediately feel like a warm embrace to our clients. A hug is a simple cure to so many hurts; so, 6 years later, our answer is still an emphatic, “We want them to feel like they are being hugged!”
Intention in all Things
This year, we are focusing on intention and adding inside out to our outside in philosophy. Our clients now have the option to add Red Light Therapy to a lash appointment, Castor Oil packs to a facial or lash fill, and we have certified lymph drainage practitioners that will be adding a lymph focus to many services. We use longevity peptides in our regenerative protocols. We even have a certified Reiki practitioner. We are intentionally making cellular health part of everything we do, which starts with the nervous system and that walk in warm embrace feeling 😉
Xoxox,
Vi
